Beauty Industry

Montblanc Inks Deal with Inter Parfums

Long-term license agreement spans 10-1/2 years

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By: Jamie Matusow

Editor-in-Chief

Luxury goods brands continue to nose their way into the fragrance market. Recently, Bottega Veneta, the upscale brand known for its fine handbags, luggage and jewelry, entered the scent world via an exclusive partnership with Coty. Now, Inter Parfums, Inc., has signed with Montblanc to further develop the prestige brand’s fragrance offerings.

Inter Parfums announced that its 75% owned Paris-based subsidiary, Inter Parfums SA, and Montblanc International GMBH have signed a license agreement to create, produce and distribute perfumes and ancillary products under the Montblanc brand. This long-term license agreement is for 10-1/2 years and will take effect on July 1, 2010.

Montblanc fragrances are distributed in 50 countries worldwide.

Inter Parfums, Inc. develops, manufactures and distributes prestige perfumes and cosmetics as the exclusive worldwide licensee for Burberry, Van Cleef & Arpels, Jimmy Choo, Paul Smith, Montblanc and S.T. Dupont. The company also owns Lanvin Perfumes and Nickel, a men’s skin care company. It also produces personal care products for specialty retailers under exclusive agreements for Gap, Banana Republic, New York & Company, Brooks Brothers and bebe brands. In addition, Inter Parfums produces and supplies mass market fragrances and fragrance related products. The company’s products are sold in over 120 countries worldwide.

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